Media Style Guide
The SJDC Media Style Guide is intended to help media achieve stylistic consistency in written communications about the South Jersey Dream Center.
Boilerplate
Founded in 2010, the South Jersey Dream Center is a 501c3 non-profit. 1 out of 10 people in South Jersey live in poverty, according to the US Census. They lack the ability or money to provide for their basic needs. We exist to reach that 1. We actually believe the cycle of poverty can be broken over people’s lives. We believe that a sense of dignity and self-esteem can be restored. How? By offering people options to change their status quo…from the inside out. To discover their God given purpose and value, and develop their full potential. To become a positive influence in their local communities. We start with helping out with food, clothing, household, baby, and hygiene items. Then begins the personal, spiritual, and professional training. We develop the whole person.
Our Mission
This is the correct version to use
WHY WE EXIST
According to the last US Census, 1 in 10 people in South Jersey are living in Poverty. We exist to help break the vicious cycle of poverty in their lives...from the inside out.
HOW
We offer people options to change their status quo, to discover their God given purpose and value, and to develop skills to reach their full potential.
WHAT WE DO
We start with helping out with food, clothing, household, baby, and hygiene items. Then begins the personal, spiritual, and professional training. We help develop the WHOLE person.
Our Core Values
We value sharing God's unconditional love, goodness, and grace
We value engaging in relationship, partnership, and two-way giving
We value serving in and strengthening our local communities
We value being open and intentional about how to do things more effectively
Our Name
After the first reference to the South Jersey Dream Center, use the Dream Center. Do not use SJDC on second reference.
Our Logo and Color Guide
Logo Font
Sinhala Sangam MN font
Color Guide
Blue Hexidecimal: #158fb6
Blue RGB: 21, 143, 182
Blue HSB: 195, 88, 71
Blue CMYK: 81, 30, 17, 0
Orange Hexidecimal: #ff6600
Orange RGB: 255, 102, 0
Orange HSB: 24, 100, 100
Orange CMYK: 0, 74, 100, 0
Light Orange Hexidecimal: #faa53f
Light Orange RGB: 250, 165, 63
Light Orange HSB: 33, 75, 98
Light Orange CMYK: 0, 41, 85, 0
